We personally work with the publisher’s staff in locating,
qualifying, analyzing and selecting the best printer for their
needs. We are not
brokers and are not compensated by any vendor in any way. We are
consultants, hired and paid by the publisher, to represent them
during the vendor
analysis process. We become their temporary staff experts on the printing
and distribution industries, up-to-date on market trends, press availability
and industry technologies.
We negotiate on behalf of publishers every day. We are intimately familiar
with all North American publication printers, knowing their strengths,
weaknesses, specialties, equipment, and people. We have toured,
or placed work in, most publication printers during our combined experience of over fifty
the business. We also purchase printing and distribution services overseas.
Our primary goal is representing the publisher’s best interests in the process
of hiring a qualified printer who can deliver the quality, service
and fulfillment at the best cost.
In essence, printing equipment cannot tell the difference between
one publisher and another…people do. The equipment views
every publication, basically, the same. But, in reality, every
and their publications are unique. Each publishing company has
different goals, priorities, personalities, competitive markets,
and their own strengths and weaknesses. We help define their needs
and locate the printer who has the best services, staff, equipment
and specialties to efficiently deliver their product and achieve
The process that we use has been proven to be successful with each
client we have worked with. It works with every kind of publishing
company from start-up operations, to multi-titled companies, and
from the smallest circulation publications to the largest. It is
a process that is structured, yet flexible. It allows for the uniqueness
of both the publisher and the printer. It allows the buyer to keep
control of the project without the printers bombarding them with
confusing terminology, variations, pricing structures and reams and
reams of confusing proposals.
We keep the process in a structured, orderly, and controlled manner.
We perform all cost analyses; review advantages and disadvantages;
recommend finalists for further review; analyze paper usage, sources
and costs; analyze distribution services; test page file transmissions
and outputting; tour plants; recommend targets and strategies for
negotiations; protect their interests with contract verbiage; and
The following is a summary of the services offered during the print-buying
- Establish Goals and Priorities
- Locate and Qualify Printers
- Prepare a Request for Proposal (RFP) for Printing and Distribution
- Submit RFPs
- Analyze Printing Bids
- Recommend Selection of Finalists
- Analyze Paper Usage, Sources and Costs
- Analyze Distribution; Postal Analysis and/or Newsstand Efficiencies
- Tour Printing Facilities with Publisher
- Analyze and Rate all Cost and Non-Cost Items and Services
- Target Items for Improvement through Negotiations
- Recommend Strategies
- Develop Contract Language that Protects the Publisher
- Negotiate Closure
The publisher is the client and ultimately ends up in the relationship,
so we make sure that they are kept in the loop during the entire process.
They receive the original proposals from the vendors while we get
copies. We make recommendations while they make the decisions. They
educate us on their goals and priorities and we obtain them.
We have a proven track record working with start-up publications.
The cost analysis software, which we have designed and used with
many companies (see Steven Frye biography), is invaluable during the turbulent process
determining specifications. We can play unlimited “what if” games
with any manufacturing variable.
We guarantee that our services will help their company. We put in writing
that if we cannot save them more money than we charge for our services,
we will perform the work at no cost. This guarantee is intended for
established publications, whereas startup publications will pay for
my services as regular work-for-hire. We charge a fixed fee for a
defined service. Publishers are never charged for miscellaneous hourly
or day rates, phone calls or travel time. All time needed for
the project is included in the initial fee.
Our goal is to place the publisher into the best relationship with
a printer, establishing a symbiotic relationship that both
benefit from. The publisher ends up working with a vendor that can
the quality of product and service, the expertise in staff, efficiency
with appropriate equipment, timely delivery on newsstand and postal
due dates and at the best price. We also make sure that the printer
makes a profit from their work and values them as an important
customer. This profit comes from their efficiency and not from the
That is the goal of the project…to find the printer who fits
the publisher’s operations like a puzzle piece. That fit allows
the printer to produce and deliver the work at a lower cost while
still making a profit. It’s a win-win relationship that the
publisher can depend on for all of their printing and distribution
Call (208) 788-5110 for a proposal and start the improvement process
and savings now.