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Biography: Steven W. Frye

Frye Publication Consulting is a Printing & Publishing Consulting company that is managed by Steven W. Frye, which specializes in periodical production, manufacturing, and distribution. The main services are representing magazine publishers in vendor negotiations and designing cost-management software.


Steve began in publishing as a Special Sections Art Director for The Saturday Evening Post at Curtis Publishing in 1978. While holding an art director position on the Post, Steve also held the position of Director of Art & Production for The Country Gentleman through 1981. While at Curtis Steve also helped produce several books including the Ball Corporation History, Norman Rockwell Bible, "Everything" books, and John Connally. Steve also worked for Denver Magazine, Colorado Homes & Lifestyles, and Commtek Publishing as Director of Art & Production.


While at Commtek Steve helped manage the successful growth of the "number one fastest-growing publishing company" and the "23rd fastest-growing privately held company" in 1984 and 1985 according to Inc. magazine. While at Commtek the staff grew from 20 employees to well over 200, two magazine titles grew to six along with a show daily newspaper, a newsletter, and an almanac. Steve managed Commtek’s production department and it was the beta site for the CompuGraphic 9600 typesetting system, which was the first company in the industry to output full-page composed type. Also while at CommTek, Steve designed a computer program that integrated all costs from prepress through postage for planning and budgeting publication costs.


In 1985 Steve began his own consulting business, Frye & Associates, by designing cost-management systems for other publishing companies, such as, Penthouse, Omni, Harvard Business Journal, John Deere, and Resort Condominiums International. Since then, Frye & Associates has set up systems in over two hundred titles, including Parenting, Sunset, Disney Adventures, Science, Discover, Saturday Night, Canadian Living, Modern Maturity, Christianity Today, and TV Guide.


Steve also negotiated printing, paper, and distribution contracts for Inc. Magazine, Smithsonian Institution, Inside Sports, the National Wildlife Federation, Fancy Publications, WordPerfect, Soldier of Fortune, Vibe, Smoke, Consumers Digest, The USGA’s Golf Journal, The Lions Club International’s The Lion, Warren Miller Entertainment’s SnoWorld, TWA’s Ambassador, Continental’s Profiles, and AARP’s Modern Maturity...a $500 million account.


In 2009 Steve helped design Consumers Digest's new eCommerce site: Atthe same time he helped with the launch of the interactive version of Consumers Digest Annual Car Guide.


Also in 2009 Steve joined the Board of Directors of The Saturday Evening Post Society and The Children's Better Health Institute.


In other past career highlights, Steve managed the production department of one of his clients, Parenting, for four issues in 1993 while interviewing candidates for the position of Production Director. While at Parenting, Steve managed the magazine’s conversion to selective demographic binding.


Steve also was the principal designer of the PICA program at Publishers Press Printing Company. This system allows their customers the ability to plan, map, budget, track circulation, and order magazines directly from their own desks. It is contract-driven and produces accurate proforma invoices and ordering instructions. Steve has also designed paper management programs for individual paper merchants from Gould Paper, Alling & Cory and Zellerbach Paper Corporation.


As an industry expert, Steve regularly speaks at various publishing conferences. Since 1986 Steve has been a regular speaker at the New York, Chicago, and Los Angeles FOLIO: International Publishing Conferences on such topics as Analyzing and Negotiating Printing Contracts; Press Checks 101; Industry Buying Trends-Projecting the Future of Prepress, Printing, Paper, and Postage; Utilizing Push Technology on the Internet; Budgeting Production Costs; and Buying Paper. He also has spoken at the Western Publications Association, PrintMedia BookTech, Association of Business Publications, QuebecorWorld Printing Company, Cadmus Printing Company, Publishers Press and the Magazine Production & Design conferences.


Steve has also written several articles on analyzing and negotiating printing contracts and is regularly interviewed as an industry expert for various trade books and magazines.


Steve was also the industry consultant for the Blue Team, which is a telecommunication corporation that developed a product that pushes, or delivers electronic magazines to subscribers via the internet without the need to pull, or manually retrieve them. This state-of-the-art technology launched mid-1998 with such clients as Ziff-Davis, National Geographic, Science, Harvard, Vibe, Drum, and Publishing Entrepreneur.


In 1985 Steve was awarded the Magazine Illustration Annual Award of Excellence from the Communication Arts for an Editorial Series.


Steve holds a Bachelor of Science degree in Business Administration/Marketing and is listed in the Who’s Who National, West, and Entertainment versions.