Consulting is a Printing & Publishing Consulting company that
is managed by Steven W. Frye, which specializes in periodical production,
manufacturing, and distribution. The main services are representing
magazine publishers in vendor negotiations and designing cost-management
Steve began in publishing as a Special Sections Art Director for
The Saturday Evening Post at Curtis Publishing in 1978. While holding
art director position on the Post, Steve also held the position
of Director of Art & Production for The Country Gentleman through
1981. While at Curtis Steve also helped produce several books including
the Ball Corporation History, Norman Rockwell Bible, "Everything" books,
and John Connally. Steve also worked for Denver Magazine, Colorado
Homes & Lifestyles, and Commtek Publishing as Director of Art & Production.
While at Commtek Steve helped manage the successful growth of the "number
one fastest-growing publishing company" and the "23rd fastest-growing
privately held company" in 1984 and 1985 according to Inc. magazine.
While at Commtek the staff grew from 20 employees to well over 200,
two magazine titles grew to six along with a show daily newspaper,
a newsletter, and an almanac. Steve managed Commtek’s production
department and it was the beta site for the CompuGraphic 9600 typesetting
system, which was the first company in the industry to output full-page
composed type. Also while at CommTek, Steve designed a computer
program that integrated all costs from prepress through postage
and budgeting publication costs.
In 1985 Steve began his own consulting business, Frye & Associates,
by designing cost-management systems for other publishing companies,
such as, Penthouse, Omni, Harvard Business Journal, John Deere, and
Resort Condominiums International. Since then, Frye & Associates
has set up systems in over two hundred titles, including Parenting,
Sunset, Disney Adventures, Science, Discover, Saturday Night, Canadian
Living, Modern Maturity, Christianity Today, and TV Guide.
Steve also negotiated printing, paper, and distribution contracts
for Inc. Magazine, Smithsonian Institution, Inside Sports, the
National Wildlife Federation, Fancy Publications, WordPerfect,
Vibe, Smoke, Consumers Digest, The USGA’s Golf Journal, The Lions
Club International’s The Lion, Warren Miller Entertainment’s
SnoWorld, TWA’s Ambassador, Continental’s Profiles, and
AARP’s Modern Maturity...a $500 million account.
In 2009 Steve helped design Consumers Digest's new eCommerce site: ConsumersDigest.com. Atthe same time he helped with the launch
of the interactive version of Consumers Digest Annual Car Guide.
Also in 2009 Steve joined the Board of Directors of The Saturday Evening Post Society and The Children's Better Health Institute.
In other past career highlights, Steve managed the production department of one of his clients, Parenting,
for four issues in 1993 while interviewing candidates for the position
of Production Director. While at Parenting, Steve managed the magazine’s
conversion to selective demographic binding.
Steve also was the principal designer of the PICA program at Publishers
Press Printing Company. This system allows their customers the
ability to plan, map, budget, track circulation, and order magazines
from their own desks. It is contract-driven and produces accurate
proforma invoices and ordering instructions. Steve has also designed
paper management programs for individual paper merchants from
Gould Paper, Alling & Cory and Zellerbach Paper Corporation.
As an industry expert, Steve regularly speaks at various publishing
conferences. Since 1986 Steve has been a regular speaker at the
New York, Chicago, and Los Angeles FOLIO: International Publishing
on such topics as Analyzing and Negotiating Printing Contracts;
Press Checks 101; Industry Buying Trends-Projecting the Future
Printing, Paper, and Postage; Utilizing Push Technology on the
Internet; Budgeting Production Costs; and Buying Paper. He also
at the Western Publications Association, PrintMedia BookTech, Association
of Business Publications, QuebecorWorld Printing Company, Cadmus
Printing Company, Publishers Press and the Magazine Production & Design
Steve has also written several articles on analyzing and negotiating
printing contracts and is regularly interviewed as an industry
expert for various trade books and magazines.
Steve was also the industry consultant for the Blue Team, which
is a telecommunication corporation that developed a product that
or delivers electronic magazines to subscribers via the internet
without the need to pull, or manually retrieve them. This state-of-the-art
technology launched mid-1998 with such clients as Ziff-Davis, National
Geographic, Science, Harvard, Vibe, Drum, and Publishing Entrepreneur.
In 1985 Steve was awarded the Magazine Illustration Annual Award
of Excellence from the Communication Arts for an Editorial Series.
Steve holds a Bachelor of Science degree in Business Administration/Marketing
and is listed in the Who’s Who National, West, and Entertainment